The blog took the form of eight conversations between two friends Wendy and Blake. The conversations were in anachronic order, starting with the seventh conversation.
During the conversations, it becomes apparent that Wendy was taken by the Cold Boy to a "white place" and everyone else believes that Wendy died of exposure. However, Wendy seems to be slowly becoming numb. The last conversation, Wendy agrees to meet Blake again, though it's implied that she's going to take him back to the Cold Boy.
The title comes from King Lear, Act V, scene II:
Men must endure
Their going hence, even as their coming hither:
Ripeness is all.